Month: August 2014

The ice bucket challenge: one-hit wonder or the future of fundraising?

ice bucket 304

The ice bucket challenge has been almost impossible to miss for anyone on Facebook or Twitter with millions of people throwing buckets of water over their head and donating money to charities including Macmillan and the Motor Neurone Disease Association (MDNA). Both have seen a big increase in donations, but is there a longer term benefit of these viral campaigns?

Lucky Strike owner promotes Andrew Gray to top marketing job


Andrew Gray has been promoted to one of marketing’s most challenging positions – marketing a portfolio that includes products that in some territories carry a warning they might kill their customers and are under restrictions that prohibit promotion via almost every channel.

Latest from Marketing Week