Eisenschimmel, who left Lloyds earlier this year after three years as group marketing director, joins next month and will lead the company’s marketing efforts globally. She is a member of Marketing Week’s Vision 100 group of forward-thinking marketers.
The company, which provides serviced offices, lounges and meeting rooms to businesses, has managed to snare an impressive collection of experienced B2C marketing talent over the last 12 months.
The appointment of Eisenschimmel, who prior to Lloyds was chief operating officer of EDF’s consumer division, follows that of former Direct Line and British Gas marketer Rick Vlemmiks who joined as its then most senior marketer in July 2013.
It is not known how Eisenschimmel’s appointment as CMO affects Vlemmiks but a spokeswoman for Regus insists he “has not left the business”.
She adds: “[Rick Vlemmiks] joined last year to conduct a strategic review of our entire marketing function and implement a wide ranging transformation and restructure. This is now nearing its successful completion.
However, Kitcatt Nohr Digitas co-founder and chief executive Marc Nohr who was brought on board in January to a newly created role managing its brand and growing the number of members paid up to its flexible working scheme, has left. It is not known if he has a job to go to.