Homeaway makes key marketing appointment

Online holiday rental company HomeAway has appointed former Vodafone and Visa Europe marketer Mariano Dima to the newly created role of chief marketing officer.

HomeAway-Logo-2014_460

Homeaway was founded in 2004. It is in competition with the new breed of holiday home rental sites, such as Housetrip and Airbnb.

Dima will oversee all global marketing, corporate communications and brand initiatives for HomeAway. 
 
He has 20 years of marketing, product and business development experience brands, including PepsiCo, Inc., Vodafone, Levi Strauss & Co. and Visa Europe Ltd.
  
At Visa Europe Dima’s developed the London 2012 Olympic-integrated marketing campaign, “Life flows better with Visa,” that featured a series of ads including “Running Man” with Usain Bolt and “Flow Faster.” 

Under Dima, Visa Europe was also recognised by BrandZ as one of the 10 most valuable brands in the world in 2013.
 
Brian Sharples, chief executive officer of HomeAway, says: “As our industry continues to grow, Dima has the experience and passion to create an emotional connection between our brand and the families and groups who stay in holiday rentals.”

He begins working at HomeAway in September and will split his time between the company’s Austin and London offices.

Its previous US campaigns have featured stars such as Chevy Chase.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here