Ice bucket challenge
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
An ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.
Twitter, Facebook and Instagram have all recently launched analytics tools to provide marketers with real-time insights into activities on their sites.
The launch of Lidl’s first brand campaign is a statement of intent, proof that it wants to be seen as a major force in the grocery space not just a discounter.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.