Video: The launch of House of Vans
Marketing Week went to the official opening of Vans’ new event space, House of Vans, in London and spoke to brand’s marketing director Jeremy de Maillard
By Sarah Vizard
Video: Marketing Week at the House of Vans launch
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The creative hub is located in the Old Vic Tunnels near Waterlook station and has space for an art gallery, live music venue and workshops, as well as London’s only indoor skateboard park. It is the second of these event spaces to open after Vans launched the first in Brooklyn, USA.
It will be open for three years and offers people the change to see live music and art for free, as well as skateboard. The aim is to integrate the Vans brand into the London creative scene and offer its fans a new way to experience the brand beyond its shops.
