Lidl focuses on quality in £20m brand campaign
Sarah VizardLidl has unveiled a £20m brand campaign that will run over the next six months and focuses on the quality of the discount grocer’s food as it looks to build on strong sales momentum.
Month: August 2014
The Marketing Society honours top marketers for ‘bold’ leadership
Sarah VizardMarketers from brands including Mars, British Airways, RSA and Paddy Power have been honoured for promoting ’bolder’ marketing leadership. Twelve marketers have been offered 2014 fellowships of the Marketing Society, along with two honorary fellowships for non-marketers, who are recognised for their great brand leadership.
Volvo claims industry first as it trials selling cars online
Sarah VizardVolvo Cars is claiming an industry-first by making a limited number of its new XC90 model available to buy online only as it looks to the car’s launch to revitalise the brand and its approach to marketing.
Social media based real-time analytics are a force for good
Mindi ChahalTwitter, Facebook and Instagram have all recently launched analytics tools to provide marketers with real-time insights into activities on their sites.
Lastminute.com owner considers sale of ‘iconic brand’
Lara O'ReillyLastminute.com’s owner Sabre Corporation is considering a sale of the brand as the parent company looks to focus on its core business providing technology to the global travel and tourism industry.
Brother cages ad featuring circus tiger after protests
Russell ParsonsBrother UK has pulled an ad featuring a circus tiger after animal protection campaigners lobbied the consumer electronics company over what they claim is the exploitation of circus animals.
Ryanair preps campaign to shout about new ‘business class’
Sarah VizardRyanair is prepping a new marketing campaign to promote the launch of its new ‘business class’ that offers flexible tickets, extra baggage and ‘premium’ seating.
TalkTalk unveils more ‘emotive’ brand identity
Lara O'ReillyTalkTalk has updated its brand identity in a bid to inject more personality and purpose into its marketing and better communicate the broader range of services it now offers compared with its last update five years ago.
British Heart Foundation kicks off research-focused marketing
Sarah VizardThe British Heart Foundation is launching its first campaign since revamping its marketing strategy to focus on research with the aim of raising money to fund research into congenital heart defects.
Aldi pledges to ban sweets from checkouts
Lara O'ReillyAldi has become the latest supermarket to pledge to remove sweets from checkout displays in favour of “healthier tills”.
Royal Mail accuses TNT Post of misleading public
Russell ParsonsAn ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.
‘Misleading’ Government energy saving ads banned
Sarah VizardA Government marketing campaign for its ‘Green Deal’ energy saving initiative has been banned by the ad watchdog over ‘unsubstantiated’ and ‘misleading’ claims about the level of savings consumers could expect.
Data teams must wise up to wearables
Jonathan BaconIs your organisation ready for the boom in wearable tech data? That might seem like a fatuous question given the complexity of the technology and the relatively early stage of its development, but it’s one that companies should be asking themselves if they want to remain ahead of the smart tech curve.
Mark Ritson: Coke Life is the harbinger of death for Coca-Cola
Mark RitsonI can’t believe I’m saying this but Coca-Cola’s new product, Coke Life, which launched last week, looks like a dud.
IPC Media launches first UK-wide beacon campaign
Sarah VizardIPC Media is running a beacons campaign that will offer consumers the chance to buy a discounted copy of one of their magazines in one of the first examples of a UK-wide rollout of the technology.