Comparethemarket becomes first UK Facebook Premium Video advertiser
Lara O'ReillyComparison site Comparethemarket.com has today (26 August) become the first UK brand to trial Facebook’s recently launched Premium Video ad format.
Month: August 2014
Macmillan defends itself against criticism it hijacked the Ice Bucket Challenge
Sarah VizardCharity Macmillan Cancer Support is defending itself against criticism that it hijacked the social media campaign #IceBucketChallenge from other charities including the Motor Neurone Disease Association, claiming it is trying to be ‘more responsive’ to social media fundraising opportunities.
Mr Kipling launches major ‘life is better with cake’ push
Lara O'ReillyPremier Foods brand Mr Kipling has launched a major marketing push that aims to “transform the entire cake category” around the idea that “Life is better with cake”.
Amazon takes on YouTube with Twitch acquisition
Sarah VizardAmazon is looking to expand its video ad business and take on YouTube with the purchase of video streaming site Twitch for $970m (£585m).
‘Brands investing in ads not M&A to drive growth’
Russell ParsonsCompanies are set to investment in brands to drive growth rather than chasing revenue and market share gains through mergers and acquisition, according to WPP.
Ann Summers in personalisation push to give customers ‘their own VIP journey’
Seb JosephAnn Summers is giving its ecommerce offering a makeover that will see it create much more personal and convenient interactions between consumers and the brand.
The test for the ALS Association is exploiting the ice bucket challenge buzz
Seb JosephThe ice bucket challenge has become the latest internet phenomenon with some of the most famous people in the world wilfully drenching themselves in freezing cold water all for the sake of fundraising. However, it’s what the ALS Association does next that is key with the business having an opportunity to use the social kudos earned from the stunt to keep the conversation going.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
‘Cineworld’s allocated seating policy risks throwing shade on brand ads’
Lara O'ReillyMarketers have raised concerns that several Cineworld cinemas appear to be keeping the house lights up during advertising breaks after the chain recently introduced a new allocated seating policy, which they say could be negatively impacting consumer engagement with their campaigns.
Co-op Bank readies major brand push to highlight values
Russell ParsonsThe Co-operative Bank is to launch a major brand campaign to highlight its ethical values as it looks to rebuild some of the trust lost in the wake of its financial problems and drugs scandal involving its former chairman.
Instagram to offer brands real-time performance ad data
Seb JosephInstagram is giving advertisers the ability to instantly assess the performance of their posts for the first time as its move to expand its advertising offering gains momentum.
McDonald’s to launch online music, loyalty and mobile ordering services
Seb JosephMcDonald’s is readying a flurry of digital initiatives around online music, mobile ordering and ecommerce and is staffing up its senior global digital team to lead the effort.
Man Utd leads rush from football clubs for regional sponsorships
Seb JosephManchester United have emerged the dominant player in the scramble for localised sponsorships deals among Europe’s elite football clubs, securing nearly two thirds (60 per cent) of the €54bn (£32.5bn) the region’s 20 biggest clubs extracted from the strategy last season, according to a report.
Where next for Tesco’s Venture Brands?
Sarah VizardDo the brands Chokablok, Halo and Parioli ring any bells? Tesco’s venture brands were an attempt by the supermarket to become an FMCG brand owner and were a big deal for the supermarket when they began to rollout in 2011, hailed by then CEO Philip Clarke’s as integral to its seven-part strategy.
Morrisons’ lurch from message to message is not a recipe for success
Sarah VizardMorrisons has suffered the most from the disruption caused by the rise of the discounters but is hoping to make up lost ground by focussing on a message that will be familiar to customers of its rivals: Everyday Low Prices.