The rise of sophisticated market research techniques using geo-location and beacon technology on mobile phones may be a dream for marketers, but misuse and fear over Big Brother-style tracking is leading an increasing number of consumers to ‘go dark’ and switch off entirely.
If you’re a content marketer who writes a blog, you’ll be familiar with the exacting, labour-intensive process that goes into researching a piece, writing the copy and then refining it to meet the needs of your specific audience.
As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning. This included an above-the-line campaign earlier this year running on tv and outdoor, with straplines such as ‘less paying, more playing’.
View the full-size infographic. Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.
We live in “the stone age”, according to a bold claim made in a report out this week.
Depending on your allegiance, the start of the Premier League season at the weekend either delighted or disappointed you.
McDonalds is taking its McCafé sub-brand into supermarkets, a move intended to raise the profile of the coffee served in restaurants and tempt drinkers away from Starbucks.
Fitness tracking app RunKeeper has partnered with mobile rewards network Kiip to offer users gifts and samples from brands when they reach their training goals.
The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access.
Gap is launching a celebrity-fuelled campaign aimed at consumers that dress normally as it looks to grab the initiative back from Uniqlo, H&M and Zara and boost sales.
Morrisons has suffered the most from the disruption caused by the rise of the discounters but is hoping to make up lost ground by focussing on a message that will be familiar to customers of its rivals: Everyday Low Prices.
Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share on the Yahoo-owned blogging platform each day to help marketers understand the visual conversations happening around their brands.
The attempts of FMCG brands including Unilever and Procter & Gamble to arrest price deflation shifting marketing focus away from promotions and towards brand value is showing signs of paying off, says a study. However, data shows this could be having an impact on volume sales.
The Royal Bank of Scotland is ditching the RBS name from its branding in Scottish branches in an attempt to “reconnect with its heritage” in its home country and distance itself from its recent troubled past.
Groupon is planning to launch merchant pages that will enable brands to have a presence on the site even if they don’t have a deal running as part of a raft of changes aimed at pulling more people to its site rather than relying on daily email blasts.