Starbucks’ product-led marketing has been delivering growth in same-store sales for the past 18 quarters. To sustain the momentum, the company is harnessing the power of user-generated content to humanise the brand and connect with customers at a personal level, says EMEA marketing boss Ian Cranna.
Ebay boss John Donahoe says the decision to split eBay and PayPal into two separate companies will create two businesses with ‘strong, globally recognised’ brands that will be able to more easily adapt to changes in the ecommerce and payment industries.
Consumers are ready to make big purchases despite confidence levels taking a hit this month, according to figures from GfK.
Amazon has long been lauded as the darling of online personalisation so it comes as no surprise that 82 per cent of UK shoppers agree that it leads the way. What is highly shocking, however, is the fact that just two per cent of online retailers think offering a tailored shopping experience is important, according to a new study published today.
Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits some brands are struggling to engage with consumers via mobile.
Consumers have given food brand marketers a clear message that a better balance between healthier and tasty snacks is needed to win them over in-stores as health-conscious appetites push global sales for the category to $374bn, according to a report.
Advertising Week 2014: Heineken is set to serve ads that fit the look and feel of individual mobile apps and sites after seeing native posts for its Desperados beer spark a 23 per cent jump in brand awareness.
Bono has been described as many things in his career, from pop prophet and visionary on the more positive side to tax avoiding hypocrite with a hugely inflated sense of his own power to persuade by those less charitable, but never as direct marketing truth sayer.
Analysis of the downfall of Tesco inevitably focuses on the things it no longer has: a clear sense of purpose, consumer trust and affection, sustainable relationships with suppliers, and so on. Most recently, it was revealed that Tesco no longer has £250m of profits it had previously booked for the first half of this year. Its woes are unlikely to end any time soon.
Blackberry has unveiled a new unique-looking smartphone, the Blackberry Passport, that it hopes will win over the hearts of the business market as it continues its strategy of focusing on the enterprise space.
Tesco is lying on the operating table being viciously dissected by pundits to account for its <a href="http://www.marketingweek.co.uk/sectors/retail/news/tescos-woes-continue-as-sales-decline-deepens/4011712.article">decline in profit, market share and brand reputation</a> (and that’s without mentioning the overstated profits scandal that is causing this week’s crisis).
William Grant & Sons is scrapping the product-driven marketing behind its flagship Grant’s Scotch whisky in favour of digital content inspired by the social stories of younger drinkers.
After almost four years writing about the UK digital marketing sector for Marketing Week, I’m off to pastures new. Here’s what I’ve learnt along the way.
In a perfect world over the past 5 to 10 years for everyone that makes a living from physical mail, ad spend on mail and door drops would have continued to grow, while online investment would have fallen.
Peugeot is shifting its marketing to portray a ‘more thrilling experience’ after admitting that the brand can be seen as less exciting than rivals such as Volkswagen.