Google Enterprise rebrands to ‘Google for Work’

Google has rebranded its Enterprise services to “Google for Work” as it looks to make the services and productivity tools it offers business customers more “meaningful” and accessible to companies of all sizes.

Each of the services from the 10-year old Enterprise suite – including Cloud Platform, Gmail, Drive, Search, Chrome and Maps – now features the “for Work” suffix.

In a blog post, Google executive chairman Eric Schmidt, says: “We never set out to create a traditional ‘enterprise’ business – we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition.”

Google claims more than 5 million businesses use services under the “Google for Work” banner, including 64 per cent of the Fortune 500. The Google for Work team has grown from just 25 people 10 years ago to “thousands” of staff, the company says.

The company does not break out how much revenue the Google for Work division generates. Google stated that “Other Revenues” – revenue not generated by its sites, network or from its international operations – reached $1.6bn, or 10 per cent of total revenues, in the second quarter of 2014.

Google will also be hoping the rebrand will make its apps and services seem more accessible to potential customers than products from rivals such as Amazon, Microsoft, SAP and IBM.

In July IBM struck a deal with Apple which will see the two companies co-develop business apps for iPhones and iPads as the consumer and enterprise space continues to become more converged.

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