Salmond woos Scottish food and drink industry with promise of marketing push

The Scottish National Party looks to be trying to win over executives in the country’s food and drink industry unsure about the case for independence by promising a global marketing campaign to exploit “the opportunity of lifetime” a Yes vote would provide the sectors. 

Famous Grouse logo
The SNP has promised a global marketing campaign to promote Scottish food and drink such as Famous Grouse.

The SNP leader and the man fronting the Yes to Scottish independence campaign Alex Salmond said yesterday (3 September) he would work with the industry and trade body Scotland Food and Drink to “take full advantage of the global publicity” the independence campaign and independence would generate.

“Scotland is currently in the international spotlight like never before, but the huge publicity generated by a yes vote – and the transition to independence – will be the opportunity of a lifetime for our food and drink sector to extend its global reach even further,” he said.

Some executives at some of Scotland’s biggest food and drinks companies do still need convincing of the opportunities independence will bring, however.

Baxters Food Group executive chairman Audrey Baxter and Ian Curle, CEO of Macallan and The Famous Grouse maker Edrington were among 130 business leaders that last month signed a letter saying the business case for independence has not yet been made, a claim pro independence body Business for Scotland told the BBC is not borne from the “facts and figures” from its busioness supporters. 

The Scotland Food and Drink has set itself a task of growing the value of the industry to £16.5bn by 2017.  It is also working with the Scottish Government to grow the value of exports of products such as whisky and salmon to £4.5bn.

The Scottish referendum vote takes place September 18. Latest polling  shows the Yes campaign is closing the gap on those fighting to maintain the union. 

Latest from Marketing Week

Mark Ritson investigates: Recreational marijuana

After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here