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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco’s woes continue to grow as new data reveals the company’s UK sales decline widened in the last quarter, making it the worst performing supermarket in the sector.
Advertisement feature Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.