FIFA 15 ad looks to make fans ‘feel the game’

EA Sports this weekend launches the first TV ad for its FIFA 15 title, a spot that aims to make fans “feel the game”.

The global TV ad, created by Wieden+Kennedy Amsterdam, plunges gamers into the heart of the virtual field to depict how the latest game in the FIFA franchise is so immersive fans can “feel the emotion of every tackle, save and goal”.

The campaign kicks off with a 2 minute 15 second film, which will air during the broadcast of Manchester United versus Queens Park Rangers this Sunday (14 September).

Last week Electronic Arts hired Starbucks’ marketer Chris Bruzzo as its first CMO as the company looks to execute its strategy of becoming a “players first” developer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here