If cable TV providers ruled the world
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Virgin Trains has unveiled an overhaul of its brand positioning that it hopes will make it “an irresistible travel option” for UK commuters.
Brands are looking to create fewer, bigger partnerships with NGOs as they place more emphasis on long-term tie-ups that aim to repeat the success of Marks & Spencer and Oxfam’s partnership.
Coca-Cola Great Britain has signed a deal to sponsor the iconic London landmark the London Eye.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.