If cable TV providers ruled the world
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Virgin Trains has unveiled an overhaul of its brand positioning that it hopes will make it “an irresistible travel option” for UK commuters.
Brands are looking to create fewer, bigger partnerships with NGOs as they place more emphasis on long-term tie-ups that aim to repeat the success of Marks & Spencer and Oxfam’s partnership.
Coca-Cola Great Britain has signed a deal to sponsor the iconic London landmark the London Eye.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.