Hoseasons debuts new identity to bolster mid-market appeal

ABTA Travel Convention: Hoseasons, the UK holiday accommodation specialist, is refreshing its visual identity and introducing a new strapline to reflect its more mid-market position.

Hoseasons logo story
Hoseasons has refreshed its identity to help adjust brand perceptions.

The company, which celebrates its 70th anniversary this year, is introducing a green logo with a “softer countryside feel” and a leaf icon with the line “A better place to stay”. This replaces the seaside blue logo with seagull.

Marketing director Anthony Reilly told Marketing Week the new logo and strapline are a statement of intent for Hoseasons.

He added that the “staycation” trend that appeared in the economic downturn had opened up the market for self-catering in the UK and had led to increased expectations from consumers. Hoseasons has been refining its product, including expanding its lodge offering, to meet these expectations but consumer perception still needed to be addressed and the identity refresh is part of the strategy.

He says: “Over the past 10 years the style of holiday we sell has significantly changed. I think we have got a portfolio of products that matches the quality of expectation. We want to credibly fit into the ‘shopping basket’ along Marks & Spencer and Next.

“We have a brand that people are proud to be an advocate of and now we want to make it accessible to the aspirational mid-market.”

The new identity will appear on collateral and in yet-to-be revealed marketing activity in January. Hoseasons has run television campaigns for the last three years but Reilly could not confirm yet if this would be a key channel.

Hoseasons is owned by Wyndham Vacation Rentals and offers self-catering holidays under a variety of brand, including Autograph and Evermore.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here