Instagram ‘cooler’ than Twitter

Instagram is a “cooler” brand than Twitter, according to British consumers and a panel of key influencers.

Instagram
Instagram has entered the annual CoolBrands list for the first time.

The Facebook-owned photo sharing app has entered the annual CoolBrands top 20 list (see full list below) for the first time this year, in 14th place, while Twitter has fallen out of the top 20, ending its three-year run in the rankings.

Apple, which this month unveiled two new iPhones and its first Watch, retained its place at the top of the list for the third consecutive year.

In total, 13 of the brands in the list retained their top 20 status from 2013, which chairman of the CoolBrands Council Stephen Cheliotis says illustrates that a solid reputation – rather than short-term success – is more important.

New entrants on the previous year included retailers Liberty and Selfridges and US technology brand Bose, which all returned after one-year absences.

Streaming service Netflix, likely buoyed by its strong programming such as Breaking Bad and House of Cards, broke into the top 20 for the first time.

The annual CoolBrands list is compiled from a poll of 2,000 British consumers and a panel of 37 “influencers” including musicians Reverend and the Makers, Carl Barat and Labrynth, model Jodie Kidd and founder of SB.TV Jamal Edwards.

In May Google knocked Apple from the annual BrandZ list of the top 100 most valuable global brands.

The 2014/15 CoolBrands Top 20

1. Apple
2. Aston Martin
3. Nike
4. Chanel
5. Glastonbury
6. Google
7. YouTube
8. Dom Perignon
9. Rolex
10. Netflix
11. Bang & Olufsen
12. Ray-Ban
13. Alexander McQueen
14. Instagram
15. Bose
16. Liberty
17. Selfridges
18. Sony
19. Virgin Atlantic
20. Stella McCartney

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here