I always looked at my grandmother bemused when she commented that policemen were getting younger, as I did when my parents screwed up their faces when listening to my taste in music – these were sure-fire indicators that we were from very different generations. With that in mind, I worry that what I’m about to say will alienate me from most readers, but here goes. Is business still professional?
The life of marketers “is chaos and it’s only going to get worse,” said Unilever chief marketing officer Keith Weed at the Cannes Lions festival this summer, explaining how things have changed more in the past five years than in the previous 25.
One of the biggest challenges facing anyone in digital, ecommerce or, indeed, marketing is how to distinguish between business value and hype.
Loyalty cards and the insight they bring have proven invaluable to businesses. However, discounted prices hold an appeal, particularly with today’s money-pressed shoppers. Though loyalty programmes are a great asset, businesses shouldn’t become complacent. Customers tend to get used to loyalty programmes quickly, so a reward scheme should not be allowed to become too familiar. […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Customers trust businesses providing useful content that informs and educates rather than interrupting their lives, but it must be linked to brand and not sales objectives.
Scottish independence. The only uniting element on this issue is that everybody has an opinion. It’s only a matter of days before the crucial referendum vote on 18 September and it’s consuming media time, business time and brand strategy time.
A host of brands have recently been ridiculed for changing their logos or altering familiar designs, but if you believe in the strategy, should you ignore the doubters?
Fitness First has hired its first permanent CMO to lead the fitness chain’s ‘innovation agenda’ as it looks to step up the pace of its rebrand.
As we approach 18 September, prepare for an appalling amount of bullshit about Scottish independence. We’re more than a week away and already the media are in a frenzy. So let’s boil it down to the fundamental issues.
In the space of a few days, data has turned the narrative of next week’s Scottish referendum on its head. Since YouGov published its weekend poll showing the Yes campaign in the lead for the first time by 51 per cent to 49 per cent, media outlets and politicians have been poring over the facts and figures underpinning this trend in a frantic attempt to understand how we’ve suddenly arrived at the brink of Scottish independence.
Tesco is launching a ‘groundbreaking’ partnership with Diabetes UK and the British Heart Foundation with the aim of promoting healthy living and raising money for the two charities.
Jaguar is hoping to make its brand more ‘inclusive’ with the launch of its new XE compact saloon car, which aims to transform Jaguar into a major player in the premium car market.
The integration of the Dixons and Carphone Warehouse brands is ahead of expectations, according to the chief executive of the recently merged company as it announces a mixed set of results.
More than three in four (76 per cent) new FMCG product launches fail in their first year, according to an analysis by Nielsen, but researchers there have identified four principles common to the few brands deemed “breakthrough innovation successes”.