Tesco has shelved plans to launch its own smartphone after admitting that the smartphone market is now too competitive for the phone to be a success, with analysts predicting that this is likely the first of a number of brand extensions to be ‘sidelined’ as new boss Dave Lewis focuses on improving performance at the core grocery business.
Asda is shutting down its Direct website as it looks to ‘streamline’ its digital presence and make shopping online ‘even easier’.
Scottish brands have many things to consider when weighing up the merits of Scottish independence. The economic prospects of their consumers as well as their own tax and legal affairs to name just a few things likely to be occupying their time and minds.
Twitter has confirmed it is testing a “Buy now” button, allowing users to make purchases directly from organic tweets.
Diageo is launching a new venture that will see it fund technology start-ups to work on briefs such as tackling irresponsible drinking and combatting retail theft.
Brands including Premier Inn, BT Sport and Starbucks are running ads in today’s (8 September) Metro newspaper to show their support for the “Rainbow Laces” campaign, which aims to tackle homophobia in football by getting professional footballers to wear rainbow-coloured laces in their boots.
In less than two weeks we will know the outcome of the Scottish referendum on independence. Recent polls suggest that it is going to be a tighter race to the finish line than any political pundit or pollster has predicted.
The Government is to inject humour into its annual Stoptober stop smoking marketing initiative for the first time in the hope taking on a new approach will lead to an improvement on last year’s results.
Tesco is teaming up with Coca-Cola Enterprises (CCE) to launch an online campaign that aims to boost recycling rates.
Microsoft is to unveil the biggest overhaul to its MSN news portal in 20 years that will see it collaborate with more than 1,000 publishers worldwide after previous investments struggled to transform it into a fully-fledged mainstream media channel.
I was surprised by the list generated in the ‘Authentic branding’ article. I concur that many on the list are famous brands with strong emotional connections to their customers and can be assigned large monetary brand value, but I am not sure that they are truly authentic. Authentic brands have a much stronger sense of […]
Do you aspire to drive an Aston Martin or Rolls-Royce, stay in five-star hotels, have the largest TV possible? If you’re like me you probably said ‘yes’ to all of these.
Well, by now you know all the super-secret details. Launched with the help of usual suspects U2 and new voiceover stars Jimmy Fallon and Justin Timberlake, the iPhone 6 is upon us. It has a bigger screen, is better and more advanced than anything Apple has ever done before and will [insert your own hyperbole here].
‘We are only three phone calls away from disaster.’ It’s a phrase used by Nigel Bogle, founder of BBH, to ensure his agency never gets complacent. But it’s not only ad agencies that have a precarious business model.
Marketing for Nokia phones is shifting ever further towards advertising Nokia services, as demonstrated by plans for the forthcoming Lumia 830 marketing campaign. Microsoft may well have gobbled up the Nokia business, but it shouldn’t be gorging on its brand equity too.