The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Month: September 2014
IFA: the marketing round-up
Lara O'ReillyMarketing Week picks out the key releases and marketing strategies announced at the annual Berlin-based consumer electronics show.
Carlsberg to consolidate social media around branded sites
Seb JosephCarlsberg is to centralise social media content for its brands around what it claims are “state-of-the-art responsive websites” in an attempt to make the fan journey from social to web seamless.
Mini launches 147 different versions of new cinema ad
Russell ParsonsMini is launching what it claims is the biggest tailored cinema campaign ever in the UK that will see the car marque create 147 different versions of an ad tailored to the dealership nearest the cinema.
Under Armour to exploit ‘quiet shift’ of women wearing athletic product outside the gym
Seb JosephUnder Armour is bringing its female athletes such as skier Lindsey Vonn together alongside its first non-athlete ambassador fashion model Gisele Bündchen to target women it claims are increasingly wearing more athletic apparel outside of the gym.
P&G to ditch brand ambassadors in cost-cutting drive
Sarah VizardProcter & Gamble is hoping to ‘simplify’ its advertising by cutting down on the number of brand ambassadors the latest part of a cost-cutting drive to improve marketing efficiency.
Coke performs u-turn and embraces traffic light labelling scheme
Lara O'ReillyCoca-Cola has announced it will adopt the Government’s voluntary front of pack “traffic light” labelling scheme, reversing its decision to shun the initiative when it was first introduced last year.
Marketing Week invites you to quiz the ad code experts
Russell ParsonsMarketing Week is giving you the opportunity to quiz the advertising code experts to help to avoid running into problems with the advertising watchdog.
Mondelez mulls bid to double Cadbury biscuit lineup
Seb JosephMondelez International could be about to double the number of products under its Cadbury biscuit range as it looks to use the one billion dollar brand’s profile to help dominate the category.
Coca-Cola defends Life as marketing push kicks-off
Samuel JoyCoca-Cola’s top marketer in the UK has defended its new brand extension, Coca-Cola Life, in the face of criticism as the soft drink giant kicks-off a multi-million pound marketing campaign to back the lower calorie product.
Marketers should be leading the Co-op
Sarah VizardThe Co-operative Group is shifting its strategy from a rescue mission to one of rebuilding. Having gone through a torrid time in 2013 and the start of 2014, now permanent chief executive Richard Pennycook believes the Co-op has got through the worst and can look to the future.
Dave Lewis vows to bring Tesco brand ‘back to its core’
Sarah VizardTesco’s new chief executive Dave Lewis is planning to conduct a wide-ranging review of what the Tesco brand should stand for after admitting its reputation has suffered.
Nokia marketing shifts focus further towards Microsoft services
Lara O'ReillyMarketing for Nokia phones is shifting further towards advertising Microsoft services rather than its own hardware as the former company continues with its integration into the latter a year on from the announcement of the acquisition.
Personalised screen play
Mindi ChahalAs the UK becomes a nation of multi-screeners, cross-device tools enable brands to track and engage with their audience along more of the purchase path, leading to increased conversions.
Data Professional: Simon Banoub
Michael BarnettDirector of marketing for Perform Group, owner of Opta.