Advertisement feature In a channel-agnostic world, Waggener Edstrom’s Gareth Davies says it is vital for brands to maintain relevance and consistency in their content as they adapt to the ‘new norm’ of customer engagement.
Advertisement feature Brand marketers need to take an intelligent, strategic approach if they want to have successful links with influential bloggers, says Cision’s Priyanka Dayal.
View the full-size infographic. New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
Advertisement feature Data can only take you so far – it’s conversations with real people that provide the best starting point for big ideas, says Kindred’s Jared Shurin.
Advertisement feature A new age of communications with true innovation, collaboration, no borders and a sense of community are the key to the future, says FinchFactor’s Kerrie Finch in her PR survival guide.
Advertisement feature Social media has blurred the lines between marketing and PR to the point where they have nearly converged, says Vocus UK’s Shoba Virk.
Advertisement feature Brands have always been looking for ways to cut through the clutter and get noticed above the noise, not to mention, disrupt the marketplace they operate in, and this doesn’t happen by accident.
This month saw the launch of The Senet Group, a self-regulatory body founded by Ladbrokes, Paddy Power, William Hill and Coral, that aims to promote “responsible gambling standards”.
Consumers may have fallen out of love with going to the cinema but they still have a passion for movies so marketers need to find smarter ways to win customers back.
Starbucks is partnering with healthy fast food brand Pod as part of a wider menu expansion to capture elusive afternoon footfall.
Dixons Carphone has appointed Ian McGregor as marketing communications director to lead marketing for the Currys PC World brand.
Tesco’s admission it had overstated its profits by £250m earlier this week has not only damaged its reputation in the City it also appears to have hit the retailer’s standing among consumers with brand tracking data showing its rating plummeting across several key measures.
Asda appears to be looking at rebranding its own-label ‘Good for you’ healthy food range first introduced in 2001.
Samsung has announced it is discontinuing sales of laptops and Chromebooks in Europe, due to waning consumer demand for PCs in the region.
That research shows global advertisers are shifting programmatic away from agencies was no surprise to me. Digital advertising budgets are being wasted because of lack of control and transparency in programmatic buying, equating to billions of pounds lost in undisclosed fees and margins to unknown middlemen. But that’s not the only issue. Agencies are paid […]