E-cigarette brand VIP’s efforts to “tone down” its advertising appear to have backfired after its latest TV ad was banned from appearing before 9pm, with the advertising watchdog deeming it too “sexual” for younger viewers.
From p2p business to ‘experimentalism’, the 2014 Abta Travel Convention surfaced a number of trends that have wide implications for all marketers.
Scottish voters may have voted to stay in the United Kingdom but the strong showing by the independence campaign and the prospect of further powers being devolved to the Scottish Parliament has led to many Britons concerned over the future of “Brand Briton”, according to a report.
Tesco’s woes continue to grow as new data reveals the company’s UK sales decline widened in the last quarter, making it the worst performing supermarket in the sector.
The National Football League (NFL) has named former PepsiCo senior marketer Dawn Hudson as its chief marketing officer as it tries to quell fan and sponsor fears it does not take domestic violence seriously.
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activity for helping to boost revenue and profit in the first half of the year.
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder, Sony Music and Waitrose will today (23 September) become the first brands to advertise on Instagram in the UK.
American International Group (AIG) is quickening investments in social, video and online advertising to exploit growing buzz around rugby ahead of next year’s World Cup in a bid to forge stronger ties to a public still wary of its past as one of the big causalities of the economic crisis.
Anheuser-Bush InBev’s (AB InBev) has drafted in former UK and Ireland executive Steve McAllister as its new president to oversee strategy in the crucial market as it looks to maintain the marketing-led sales momentum for its Budweiser and Stella Artois brands.
Thomson is launching a youth-focussed brand called Thomson Scene to try to capture customers for life.
Diageo is launching a major £15m push for flagship vodka Smirnoff to position the drink as an antidote to pretention as part of its global effort to make the brand more inclusive.
Abta travel convention: Annual research commissioned by trade body Abta shows that travel companies have a lot of work to do to turn their owned media assets into useful marketing tools to help sell destinations.
Tesco’s multichannel director Robin Terrell is to become interim UK managing director after it emerged the company overstated its profits by £250m.
ABTA Travel Convention: Hoseasons, the UK holiday accommodation specialist, is refreshing its visual identity and introducing a new strapline to reflect its more mid-market position.
An alliance of global food and drink giants including Coca-Cola, Nestle and Mondelez has expanded its voluntary restrictions on the advertising of sugary drinks and fatty foods to children to cover all media, a move that comes as the pledge’s recipient, the World Health Organisation (WHO), calls on national Governments to close the loopholes that mean children continue to be exposed to ads.