Thomas Cook restructures to bolster customer experience
Branwell JohnsonThomas Cook has shaken up its UK senior management team with new appointments including a marketing and ecommerce director.
Month: September 2014
Why Virgin Trains wants passengers to ‘Arrive Awesome’
Jonathan BaconVirgin Trains head of marketing Danny Gonzalez has been itching to give the brand a makeover for some time. The launch today (17 September) of a new strapline, ‘Arrive Awesome’, and a major advertising campaign is almost two years in the making.
Ad watchdog cracks down on copycat websites
Russell ParsonsThe advertising watchdog has slammed three websites that charge for services such as passport renewal that are free through public channels for trying to pass themselves off as official providers.
Premier Foods announces major restructure to focus on categories over brands
Lara O'ReillyBisto and Mr Kipling owner Premier Foods has announced a major restructure and the appointment of two executives with marketing backgrounds to lead the reorganised business as it looks to focus on new growth opportunities in a more agile, category-focused way.
Virgin Trains unveils £8m brand reboot
Russell ParsonsVirgin Trains has unveiled an overhaul of its brand positioning that it hopes will make it “an irresistible travel option” for UK commuters.
Q&A: Sophie Woodford, European marketing director, Kleenex
Mindi ChahalSophie Woodford, European marketing director at Kimberly-Clark owned Kleenex, speaks to marketing week on innovation, fragmentation and how to achieve standout in an uninteresting category.
‘Ladbrokes Life’ posters banned for endorsing irresponsible attitudes to gambling
Lara O'ReillyTwo Ladbrokes poster ads have been banned by the ad watchdog, which ruled that if the outdoor element was viewed in isolation of the bookmaker’s wider TV and digital push, they could “condone an irresponsible attitude to gambling”.
The new world of predictive marketing
Branwell JohnsonAt Econsultancy, we conduct events and research focused on B2B marketing. Indeed, the upcoming <a href="http://festivalofmarketing.com/">Festival of Marketing</a> has a stage dedicated to it. A recurring theme is the relationship between sales and marketing.
If cable TV providers ruled the world
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Why good deeds pay off for brands
Jonathan BaconView the full-size infographic. The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.
Breakthrough Breast Cancer shifts brand message
Sarah VizardBreakthrough Breast Cancer is shifting its brand message to focus on its target of bringing an end to breast cancer, rather than managing the disease.
Ofcom admits local TV channels won’t all succeed
Lucy TesserasBroadcasters blame data collection methods for low audience figures but slashing local content misses the point.
Tesco trials mobile payments service
Sarah VizardTesco is trialling a mobile payments service that lets customers pay for their shopping and earn Clubcard points using their mobile phone.
Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads
Lara O'ReillyNike-owned trainers brand Converse has created a browser extension that uses adblock technology for consumers’ to replace other brands’ digital ads – which it says form the “boring parts of the internet” – with its own branded content.
Lenovo makes senior marketing appointment as it bids to become ‘top 10 brand’ in Europe
Lara O'ReillyLenovo, the world’s largest PC-maker that earlier this year announced plans to acquire Motorola, has appointed Jo Moore from Ogilvy & Mather to spearhead the Chinese company’s ambitions to become a “top 10 brand” in Europe.