Coca-Cola signs up with London Eye to dominate the skyline
Branwell JohnsonCoca-Cola Great Britain has signed a deal to sponsor the iconic London landmark the London Eye.
Month: September 2014
Superdrug owner plans £37m investment to accelerate ecommerce growth
Sarah VizardSuperdrug owner AS Watson is launching an innovation lab to improve its digital strategy and accelerate ecommerce growth as part of a $60m (£37m) investment.
Guinness ‘on a quest’ for brand growth with craft variants
Sarah VizardGuinness is hoping to take advantage of the growing popularity of craft beer with the launch of two new variants, backed up by a £5m marketing campaign, as it embarks on a ‘quest’ to grow the Guinness brand through innovation despite a chequered history of product launches.
The value of nationalism
Lucy TesserasThe Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
Marketers, are you a ‘chief, champion or coach’?
Sarah VizardMarketers are more likely to fall into driven and extroverted personality types such as ‘chiefs, champions and coaches’, according to new research by marketing recruitment consultants Stopgap.
Direct mail has found its place as volumes decline
Russell ParsonsDirect mail, in terms of volume, is in decline. This would usually be cause for people to steer well clear, which brand wants to be associated with a dying channel?
TNT Post changes name to whistl
Sarah VizardTNT Post has changed its name to whistl in a rebrand that it hopes portrays its ‘positive can-do attitude’ as it looks to take on market leader Royal Mail in the postal delivery market.
Gambling giants promise ad restrictions as pressure grows
Samuel JoyFour of the UK’s biggest bookmakers have pledged to stop advertising start-up offers before the watershed and commit a fifth of their shop window space to responsible gambling ads in a move that will see the creation of a new self regulatory body setup to quell concern from politicians and the public about levels of excessive gambling.
Brands looking for fewer, bigger NGO partnerships
Sarah VizardBrands are looking to create fewer, bigger partnerships with NGOs as they place more emphasis on long-term tie-ups that aim to repeat the success of Marks & Spencer and Oxfam’s partnership.
Thomson aims for stronger branding in new campaign
Branwell JohnsonThomson’s new autumn campaign will focus on the “emotive brand story” behind the holiday company’s TUI smile logo.
Phones 4U brand at risk as administrators called in
Russell ParsonsThe Phones 4U brand and the jobs of its marketing team are at risk after the mobile phone retailer was put in to administration.
Email withdrawal just isn’t possible
David CoveneyThis week I am writing my column from a holiday villa in Italy. It reminds me of Colin Firth writing his novel on a manual typewriter in the film Love Actually.
The Secret Marketer: Too many scandals are tainting business
David CoveneyI heard some shocking statistics from the CBI as part of its “Great Business Debate” campaign last week.
Toby Marshall, sales and marketing director, Mitsubishi Motors, on a 90% rise in sales
Jonathan BaconMitsubishi Motors head of UK marketing explains the ideas fuelling its new activity and why it’s been a long time coming.
Benjamin Grace, Bulldog: How to triumph against the market Goliaths
Tess WaddingtonHow can small and medium sized companies make an impact in a market dominated by large multinationals?