It’s all change at Marketing Week so we can create a better experience for you
Ruth MortimerYou will have to forgive me, but just this once, I am going to make this column all about us.
Month: September 2014
FIFA 15 ad looks to make fans ‘feel the game’
Lara O'ReillyEA Sports this weekend launches the first TV ad for its FIFA 15 title, a spot that aims to make fans “feel the game”.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Notonthehighstreet repositions as lifestyle brand
Sarah VizardNotonthehighstreet is launching its first brand campaign that aims to position it as a lifestyle retailer and broaden its appeal beyond gifting.
Facebook’s ad feedback update could be a force for good for all digital ads
Lara O'ReillyThe genius of Facebook’s new feature which gives users the opportunity to provide feedback about why they chose to hide ads in the News Feed, isn’t just the fact that it’s allowing people to complain about naff ads. Rather, it’s that Facebook is applying more weighting to feedback from those who rarely speak up – not just the “Angry from Berkshire”s whose feet are firmly welded to their soapboxes – and attempting to serve up better ads to everyone as a result.
Ebay performs u-turn on in-app ads
Sarah VizardEbay is making a return to the mobile ad space having previously dismissed it as not worth the time or effort with a native ad format that it hopes will complement, rather than distract from, mobile shopping.
EasyJet launches TV campaign to grab business flyers
Branwell JohnsonEasyJet has unveiled its first television advertising campaign specifically targeting business travellers.
Downward price pressure at ‘unprecedented’ levels
Russell ParsonsBrands’ attempts to premiumise by pushing up prices are failing with only a third achieving their increase objective, according to a new study.
Retailers warn price promotions could take a hit in independent Scotland
Sarah VizardRetailers are warning that marketing promotions could be affected if Scotland votes for independence because the cost of operating in the country is higher.
Apple poaches senior Gap marketer
Lara O'ReillyApple has poached senior Gap marketer Marcela Aguilar as it prepares to launch its first wearable device, the Apple Watch.
Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty
Sarah VizardConsumers see ‘real benefits’ in Waitrose’s loyalty programme, more than they do for any other retailer’s scheme. That’s not just my opinion, that’s the result of a survey of 7,000 consumers by retail analysts Conlumino.
Next returns to DM after seeing profit boost
Sarah VizardNext is making a return to direct mail after finding that a drop in the amount sent by rivals meant it is now more effective and has a positive impact on its business, boosting new customer numbers and profits.
Waitrose loyalty scheme ‘more than washing its face’, says boss
Russell ParsonsWaitrose managing director Mark Price claims its loyalty scheme is ‘more than washing its face’, helping to drive up visit frequency and basket size as well as aiding the supermarket in its transition to becoming more than just a grocery retailer.
Channel 4 to replace 4oD with ‘All 4’
Lara O'ReillyChannel 4 is replacing its 4oD on demand service with a new digital home for all the broadcaster’s content – both live and catch-up – dubbed All 4, which will open up more online advertising opportunities for brands.
Morrisons insists focus on price will pay off despite posting worst sales decline
Russell ParsonsMorrisons is insisting its focus on price, backed up by its biggest marketing campaign, will pay off despite the supermarket posting its worst ever sales decline and warning that there will not be any improvement in its performance until the end of the year.