Sport England is launching its first biggest marketing campaign that will use women plucked from parks and gyms across the country to encourage other females to take up sport.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Game has pulled insights and loyalty responsibilities into the marketing director role following the promotion of senior marketer Fred Prego to the position.
Starbucks is to deliver food and beverages to users of its mobile app ordering service in a bid to deliver what it calls “ecommerce on steroids” and maintain its first move advantage in the digital space.
Alcohol companies should put calorie content information on the labels of beers and wines to help drinkers unaware of how alcohol impacts their nutrition make informed purchases, according to health experts.
Royal Bank of Scotland says it is making progress in achieving its objective to become the “most trusted” UK bank by 2020 with net promoter scores up across its brands but admits legacy conduct failings mean it still has a long way to go to restore lost faith.
AB Inbev suffered a hangover from its summer success in its latest quarter with the volume of beer sold in the UK down by almost double digits as customers worked their way through the untouched cans of Budweiser bought during the World Cup.
Consumers are taking a “wait and see” approach to making big purchases despite an improvement in their personal financial situations as increases in consumer confidence “run out of steam”.
Homeware retailer Robert Dyas is seeking to gain a headstart on rivals this Christmas by unveiling a £1m advertising campaign that promotes its credentials as a gifting destination.
Instagram is now selling video ad inventory to advertisers, partnering with Disney and Activision to launch the much-anticipated tool they hope will pave the way for deeper engagement on the social network.
Canon is hoping the launch of its first digital product will help it build closer ties with consumers and prove that it can innovate in the digital, as well as hardware, space.
Honda is hoping to appeal to both safety-conscious drivers and those looking for a high performance model with an interactive campaign that aims to show off the “wild” side of the brand while reminding consumers of its reputation for safety and reliability.
Diageo plans to sell a variant of its Pimm’s brand online after caving into consumer pressure to revive the drink just months after it was pulled from shelves.
Ralph Lauren is making its Harrods window displays shoppable as it looks to use mobile technology to offer customers exclusive content and passers-by the opportunity to engage with the brand.
Samsung is to refocus its smartphone marketing around mid-to-low end devices after it vowed to overhaul its product line-up to “actively respond” to the needs of the mid and low-end markets.