Month: October 2014

Honda, The Other Side

The Marketing Week

Russell Parsons

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

AB Inbev suffers World Cup hangover as sales dip

Russell Parsons

AB Inbev suffered a hangover from its summer success in its latest quarter with the volume of beer sold in the UK down by almost double digits as customers worked their way through the untouched cans of Budweiser bought during the World Cup.

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