Top ten YouTube ads in September

Herbal Essence was the surprise brand in September’s most watched ads on YouTube, while videos for Channel 4, Walkers Crisps and Marks and Spencer's also proved popular with viewers.

1.Channel 4: It’s Payback Time

Channel 4’s bold campaign to get the nation to “Stand up to Cancer’ struck a chord with viewers ahead of the broadcaster’s night of fundraising tonight (17 October). The animated film humorously flips the disaster movie genre on its head showing a world gripped in the panic of lethal outbreak only for it to be revealed the world belongs to cancer and it is the humans causing the chaos.

2.Herbal Essences: The truth about dating

“Everything feels better when you Get Naked”. That’s the message hair care products maker Herbal Essences is trying to get across to viewers of its latest ad. Following a young twenty-something woman on a date, the film sheds light on the differences between what women say and what they really mean. In the end, the protagonist is happiest when she strips the pretense, neatly linking to Herbal Essences Clearly Naked’s claim it helps women show off their natural beauty.

3.Walkers Crisps put Gary Lineker inside a Twitter vending machine

Walkers Crisps gave unsuspecting Londoners a surprise recently by putting brand ambassador Gary Lineker inside a Twitter vending machine at a bus stop. The reactions range from surprised to delighted as people slowly work out they need to tweet to receive a free pack of crisps.

4.M&S: Adventures in Imagination

“If it isn’t broke, don’t fix it” is the name of the game for M&S ‘ latest food porn food ad. Trendy music. Check. Great Photography. Check. The retailer’s ads are part of a wider campaign reminiscent of its much-parodied “Not just any food” efforts from ten years ago.

5.Ikea: Experience the power of bookbook

Ikea jumped on the Apple-sniping bandwagon with an ad touting its latest catalogue as the coolest, sleekest new gadget on the market. “The 2015 Ikea catalogue comes fully charged, and the battery is eternal”, says chief design guru Jorgen Eghammer. He adds that the catalogue is not a digital book or an e-book but a bookbook, which has “navigation based on tactile touch technology that you can actually feel.”

6. Welcome to the School of YouTube: #LaughLearnGive

7. Rugby World Cup 2015: Team Talk

8. KLM Lost and Found service

9. Volkswagen #Tiguan Advert. Priorities

10. Renault Trafic in… #TraficRider

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