Tait, who is a Marketing Week columnist, oversaw digital marketing strategy and operations for the EMEA region from the Corn Flakes and Special K owner’s Dublin office. He joined in January 2014.
Tait, who is returning to London to become a father for the first time, told Marketing Week: “It has been a fantastic year at Kellogg transitioning the EMEA team to enable them to deliver best in class digital”.
Prior to joining Kellogg’s, he was group head of e-commerce at Topshop parent Arcadia. He has also held senior digital marketing and ecommerce positions at American Express and the Post Office and was a previous chair of ISBA’s digital, direct and data action group.
Read Alex Tait’s latest column on how to distinguish between business value and hype here.