Skechers signs Ringo Starr to front global campaign

US footwear brand Skechers has signed Beatles legend Ringo Starr to appear in a global marketing campaign in the hope of raising awareness of its Relaxed Fit range outside its home market.

Ringo Starr will front a new global campaign for US footwear brand Skechers.
Ringo Starr will front a new global campaign for US footwear brand Skechers.

The push will begin in Spring 2015 and will see the ‘With a Little Help From my Friends’ singer appear in TV, print, outdoor, online and point-of-sale materials until 2016.

It marks a departure for the brand, which has previously used US sports stars including American Football legends Joe Montana and Joe Namath to promote the men’s range.

Michael Greenberg, president of Skechers, says Starr’s global appeal will help sell the brand across the world.

“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr.

“Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world.”

He adds: “As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation.”

The brand has been gearing up for a bigger push outside the US. In July, it signed up Kelly Brook, its first ambassador that didn’t first find fame in the US, to front 2015 activity for its womenswear range and announced plans to expand its European distribution centre in Belgium.

The company is growth – net sales grew to $587.1m in the second quarter of 2014 up from $428.2m in the same period a year earlier.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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