The average consumer
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
The nation’s biggest brewers are pouring £10m into revamping the “body language” for beer so that consumers become aware there is a perfect style of brew whatever the occasion.
Domino’s is turning to influential Vine creators to produce humorous branded content in the hope of widening the organic reach of the brand online.
Samaritans has admitted that it hasn’t been “quick on the uptake” with digital and needs to find better ways of interacting with supporters online as it looks to hire its first digital communications head.
Sainsbury’s is to replace David Beckham with Liverpool FC striker Daniel Sturridge as the face of all its marketing on encouraging kids to lead healthier lifestyles.
Facebook has said it will forego shorter-term product improvements to concentrate on expanding its burgeoning ad tech business in a bid to become a major force in premium advertiser monetisation.
McDonald’s and Coca-Cola are among the most enduring brands thanks to their attention to core products, but that also leaves their businesses exposed to changing consumption habits.
Do you use zero-based budgeting (ZBB) for your marketing? If not, should you?
Founder of the online influence measurement tool on how tech brands get caught up in building features, not companies.
There’s nothing wrong with looking back and learning from past campaigns, as well as looking forward.
Video advertising on the internet and mobile phones is a growth area with research showing that people will engage further if the content is compelling
Do agencies adequately serve their clients, should they be providers of expertise and what defines a good agency experience? Senior marketers express their opinions at Marketing Week’s roundtable.
Pitches continue to create bad blood between marketers and account handlers, with little agreement about why they go wrong, but communication between both could go a long way to solving the issue.
Brands are wasting their effort getting fans to like them on social media. There are far more effective ways to create sales and meet business objectives.
Consumers expect mobile and desktop sites to do the same things but new research finds 96% have been unable to complete tasks on a portable device, with western consumers less likely than Chinese to recommend brands on the strength of their mobile websites.