Month: November 2014

The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Brainstorm Ideas

Brainstorm ideas

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Tesco marketing boss in line for top UK job

Tesco’s marketing boss Gill Easterbrook could be in line to take over as head of the UK business after it was reported that incumbent Chris Bush, one of eight Tesco execs currently suspended over misstated profits, could be about to lose his job.

BA’s top marketer to depart

British Airways’ top marketer and architect of the 2012 Olympics and ‘To Fly to Serve’ led brand renaissance, Frank van der Post, is to leave the company next year to become chief commercial officer of Dutch technology firm KPN.

‘Dark clouds on the horizon’ despite uptick in consumer confidence

The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase increased by five points in November to 0. This despite a two-point decline in how confident people feel about both their personal financial situations and the economic situation. Separate figures from YouGov and the Centre for Economic and Business […]

The Marketing Society conference round-up: 5 tips on how to cope with disruption

Business as usual is rapidly becoming the marketing equivalent of a death warrant, says The Marketing Society. So much so that it dedicated its annual conference to “the reset agenda” and how marketers need to reshape their strategy and the way they communicate with customers to cope with disruption. From embracing failure to focusing on social media, here are five tips from top marketers at brands such as EasyJet, Asos and Google on resetting marketing for the future.

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