Facebook has had better weeks. First its role in a conversation between Lee Rigby’s murderers drew criticism from the Intelligence Security committee and now a new report from the Science and Technology committee has called for the Government to consider new guidelines for the social network’s terms and conditions.
The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase increased by five points in November to 0. This despite a two-point decline in how confident people feel about both their personal financial situations and the economic situation. Separate figures from YouGov and the Centre for Economic and Business […]
Business as usual is rapidly becoming the marketing equivalent of a death warrant, says The Marketing Society. So much so that it dedicated its annual conference to “the reset agenda” and how marketers need to reshape their strategy and the way they communicate with customers to cope with disruption. From embracing failure to focusing on social media, here are five tips from top marketers at brands such as EasyJet, Asos and Google on resetting marketing for the future.