Facebook has had better weeks. First its role in a conversation between Lee Rigby’s murderers drew criticism from the Intelligence Security committee and now a new report from the Science and Technology committee has called for the Government to consider new guidelines for the social network’s terms and conditions.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Tesco’s marketing boss Gill Easterbrook could be in line to take over as head of the UK business after it was reported that incumbent Chris Bush, one of eight Tesco execs currently suspended over misstated profits, could be about to lose his job.
British Airways’ top marketer and architect of the 2012 Olympics and ‘To Fly to Serve’ led brand renaissance, Frank van der Post, is to leave the company next year to become chief commercial officer of Dutch technology firm KPN.
The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase increased by five points in November to 0. This despite a two-point decline in how confident people feel about both their personal financial situations and the economic situation. Separate figures from YouGov and the Centre for Economic and Business […]
Twitter has announced that it will now be collecting app data from its users on iOS and android, which it hopes it will improve the targeting for brands advertising on the network.
ITV’s commercial director Fru Hazlitt is to leave after more than four years for personal reasons.
Sainsbury’s Christmas ad has avoided a ban from the Advertising Standards Authority despite 727 people complaining about the campaign, with the ad regulator ruling the ad is unlikely to cause serious harm or offence.
Video bloggers are the newest form of celebrity and enjoy wide appeal due to their organic relationship with viewers. Their approachability has separated them from high-profile stars and allowed them to draw a wide following. This is why brands see them as the perfect candidates for campaigns.
Loyalty rewards are a key factor in attracting consumers but as it is now much easier to find offers, brands need to innovate to keep their customers. And with a savvy younger generation of shoppers who know what they want, retailers need to work harder to earn loyalty.
Business as usual is rapidly becoming the marketing equivalent of a death warrant, says The Marketing Society. So much so that it dedicated its annual conference to “the reset agenda” and how marketers need to reshape their strategy and the way they communicate with customers to cope with disruption. From embracing failure to focusing on social media, here are five tips from top marketers at brands such as EasyJet, Asos and Google on resetting marketing for the future.
Festive campaign mania is upon us, but brands wanting to know how successful their online campaigns have been need to look beyond views and find out what happens after audiences have watched their offering.
Google is the most valuable brand in the world, according to the latest BrandZ index. So you would expect its most senior marketer to be one of the most prominent faces in the global marketing industry.
Government have acknowledged the importance of digital marketing capability in driving the growth of the UK economy by announcing a partnership between brands such as Google and HP, to provide digital apprenticeships and short courses.