Save the Children hopes TV push will make this year’s Christmas Jumper campaign its biggest yet

Save the Children is running its first TV adverts for its Christmas Jumper Day campaign as it looks to increase the appeal of the initiative and encourage sign-ups among people from “different walks of life”.

https://www.youtube.com/watch?v=stmNm8i_b9Y&list=UU7RCGWVd4j_WxIGalDkVi0w

The ad, created by Adam+EveDDB, uses stop-frame animation to show various people, from children to grannies to dogs, wearing Christmas jumpers. The aim is to show that Christmas Jumper Day is a “fun and worthwhile campaign for everyone to support”.

The event itself takes place on Friday 12 December, with the charity asking for a £1 donation from children and £2 from adults to take part.

Tanya Steele, executive director of fundraising at Save the Children, says: “This year will be our biggest Christmas Jumper Day yet. We had over a million people take part last year and we want to see even more jumpers being worn this year.”

Save the Children has also tied up with a number of brands to boost awareness of the campaign. It has partnered with Asda on a range of Christmas jumpers that will cost between £7 and £14 and will be fundraising in Asda stores with the aim of raising more than £750,000 for the charity.

Costa will be supporting the campaign by selling a limited edition children’s book, while Pets at Home is selling Christmas jumpers for dogs with a donation going to Save the Children. The charity is also running a Celebrity Jumper Jumble at Westfield in Stratford on 18 November, giving people the chance to swap their own festive sweater for a celebrity’s for a £2 donation and a Secret Christmas Jumper Sale online where anyone can buy a sweater customised by designers including Giles Deacon and Lulu Guiness for £99.

The campaign aims to raise money to fund Save the Children’s work both abroad and in the UK. This year, the UK Government will be matching every pound raised by the campaign up to £5m .

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here