There is only a week to go until our Festival of Marketing opens in London on 12 November. With that in mind, this seemed a good point to pick out the speakers, themes and concepts that are getting us most excited at Marketing Week. If you haven’t arranged your visit yet, it’s time to beg, borrow or steal in order to get your place*.
1. Bradley Wiggins. Britain’s most famous Olympian is this week’s Marketing Week cover star and he’s opening our Festival of Marketing on 12 November in an intimate interview with respected Sky News presenter Dermot Murnaghan on winning, team strategy and building a sports brand from grassroots to global success.
2. The Cabinet of Curiosities. The Festival is more than a standard business-to-business conference, so we’ve curated some of the most interesting, unusual and thought-provoking content into our Cabinet of Curiosities. From Jeremy Gilley, who markets the world’s most difficult brief – world peace, to inventors of a 1000mph car and a guide to starting your own creative technology business, led by Marketing Week’s own regular columnist Alex Tait, digital director, EMEA, Kellogg, come hear what they have to say.
3. Stardust. We know that attending session after session on strategy, content marketing and personalisation will help you achieve success, but it’s also good to sprinkle a little stardust to keep things lively. We’ve got plenty of it, with the talented rapper Professor Green talking about brand endorsement, while former X Factor judge and pop star Tulisa talks about reputation management in the public eye. At The Digitals awards show, music is provided by Eliza Doolittle and the legendary Grandmaster Flash (my own personal favourite pick of the programme).
4. The Transformation Hub. This is where marketing inspiration meets operational advice. Provided by Econsultancy, our trainers tackle issues such as adapting to social media trends, common content marketing problems and structuring your teams effectively. Don’t miss out.
5. The Festival Village. Even at events, you need to answer emails, have meetings or make calls. The Festival Village aims to be just that; a working village with coffee bars, juice bars, work spaces, libraries, charging zones, cinemas and more, meaning that you can simply transport your office to the Festival for the day.
Obviously, this is simply a snapshot of the Festival content. Brilliant brand speakers come as part of the deal too, with CMOs from brands such as Ryanair rubbing shoulders with the mischievous Paddy Power on our stages.
*You don’t have to beg, borrow or steal. We still have a few tickets left so go to FestivalofMarketing.com to book.