AOL expands role of ad-tech CMO Allie Kline

AOL has announced that ad tech marketing boss Allie Kline will be promoted to chief marketing officer of the group.

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Kline will assume the responsibilities of Erika Nardini, AOL’s marketing chief for the brands’ advertising division in addition to her ad-tech responsibilities. It is not known if Nardini has another job to go to.

She will now lead global marketing strategy for the company’s programmatic and video platforms as well as its corporate efforts and content marketing solutions group. She has been with AOL since January 2013, developing the group’s successful programmatic platforms.

Previously she was the CMO for big data and social graph company 33Across, and she recently received the 2014 ad:tech Industry Achievement Award.

The news comes as AOL ramps up their ad-tech division with impressive results over the past year.

AOL’s third quarter earnings, published earlier this month, showed that its total revenue grew by 12%. The main growth came from its third party platform, which increased by 44%.

The biggest change in revenue was shown in the third quarter of 2013 when the brand acquired adap.TV, a programmatic video advertising platform.

This year AOL launched a cross-screen programmatic ad platform “One by AOL” and has put its premium inventory into its proprietary Demand Side Platform (DSP).

In the first three quarters of 2014, the UK spending on programmatic grew by 61.6% year-on-year, according to ad spend figures from Standard Media Index. There is also a 2.7% decline in traditional display advertising bought directly from media owners, showing the comparative edge of programmatic platforms.

Nardini will leave the company at the end of the year. Her departure was announced after 22 months with the company.

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