UK supermarket shoppers are less price-sensitive and more quality-conscious than their European counterparts, new research shows, demanding a fresh look at marketing strategies in the grocery sector.
Visa has become the latest sponsor to condemn FIFA’s response to recent corruption charges, following Coca-Cola’s move to protect its brand from the fallout by demanding more “forthright” communications from the beleaguered organisation.
Heineken is looking to push the entrepreneurial roots of its Sol beer by championing a branded search engine that suggests the best local independent cafés, bars and restaurants according to user’s locations and preferences, a move it hopes will create news sales opportunities for the lesser-known beer.
Everton FC is looking to personalise all its communications to fans, pulling together all its data into a single customer view in the hope of making each successive campaign more relevant.
EasyJet’s chief executive Carolyn McCall has credited the turnaround at the airline since she joined more than four years ago with its understanding of marketing and consumers alongside a clear brand proposition.
Upmarket online and mail order clothing firm Boden is set to expand its retail footprint with the opening of more physical stores, according to founder Johnnie Boden.
Charity marketing has moved on since Feed the World was first released in 1984, and Sir Bob Geldof’s revival continues to put one-off impact above ongoing support and engagement.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy The global chief marketer for the world’s most valuable brand on embracing start-up thinking.
Stella Artois is attempting to invoke the spirit of Christmas giving through a seriess of online films that use props from its holiday commercial as thoughtful gifts.
For most brands, having both a high-street and online presence is essential, but if you are an ecommerce company, how can you gain that physical clout without a major real-estate bill? Etsy drew up its own blueprint, launching in the UK next year.
This year’s Christmas ads are beautifully crafted but I fail to see any commercial logic in most of them and don’t know what the message is meant to be, except for one retailer.
Odeon Cinemas is introducing dynamic pricing for film tickets – the most sensible idea I’ve heard since Ryanair introduced its ‘U-shaped temporal pricing profile’.
Brands using popular online content creators have been delivered sobering news this morning after a YouTube campaign for Oreo featuring some of the platform’s top content became the first to be banned for not being clearly labeled as a promotion.
As the buying of mobile advertising becomes more automated and central to media plans, private marketplaces are presenting new opportunities for brands to reach audiences in a premium environment, says Zac Pinkham at Millennial Media.
WhatsApp, Viber and other instant messaging services have been embraced by consumers but companies are using SMS to connect with their customers. Netsize’s Christina Laurelli explains why SMS is the preferred choice.