Month: November 2014

Cloud services shake off the security worries

Nicola Smith

Using the cloud means brands can scale their offerings without having to buy extra hardware. This freedom and flexibility surpasses that afforded by internal systems, but do the advantages outweigh concerns over security and reputation?

McDonald’s taps startups to bring urgency to plans to digitise stores

Seb Joseph

BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy McDonald’s is looking to technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe.