Mark Ritson: “Expect a bloodbath in the grocery aisles as the big four start an unwinnable war against Aldi and Lidl”
Mark RitsonIt’s official. We have entered a period of unprecedented decline for the big four supermarkets.
Month: November 2014
Royal Mail hails improved ROI from DM for 5% rise to marketing revenue
Seb JosephRoyal Mail says direct marketing revenue increased 5% in its second half of its financial year, the latest indicator that the much-maligned channel could be making a comeback.
Ocado in personalisation drive
Sarah VizardOcado is personalising search results on its grocery website, the first step in its plans to segment its audience so that everyone has a different experience of Ocado based on their shopping history and how often they use the site.
The secret life of Gen Z
Mindi ChahalThink you know everything about the up-and-coming consumer generations? We reveal the real behaviour of seven to 15 year old digital natives.
ISBA: ‘Don’t blame procurement for ad budget cuts’
Seb JosephProcurement’s growing influence on advertising budgets is not solely to blame for the tougher cost-controls many marketers now face in an industry straining to generate greater value from their investments, according to a report by advertising trade body ISBA.
Programmatic surges as media buying habits change
Jonathan BaconProgrammatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies.
Top ten YouTube ads in October
Seb JosephHobbits, David Beckham and Kittens all ranked high on YouTube in October, providing Air New Zealand, Diageo and Buzzfeed with the creative clout needed to convince viewers to press play.
Price wars push grocery market into decline for first time
Sarah VizardThe price war among the big four supermarkets has pushed the grocery market into decline for the first time as Tesco, Morrisons, Sainsbury’s and Asda all cut prices in an attempt to see off the threat of the discounters.
Premier League to be probed on how it sells TV rights
Seb JosephThe Premier League could be forced to overhaul how it sells the TV rights to matches after regulator Ofcom launched a probe into whether it its prices are too steep and consequently restricting competition.
easyProperty.com takes on high street estate agents by playing trust card
Alison MillingtonEasyGroup has launched a £5m marketing campaign to back the launch of the latest extension of the recognisable orange brand, digital estate agent easyProperty.com.
EasyJet looks for loyalty boost with launch of ‘frequent flyer’ scheme
Sarah VizardEasyJet is hoping to drive up passenger loyalty with the trial of a frequent flyer scheme that will reward its most regular passengers.
Snapchat promises ‘incredibly simple’ mobile payments service
Seb JosephSnapchat is launching a mobile payment service that lets users send money to one another as part of wider efforts to start generating revenues through advertising and other services.
John Lewis wins first round of Christmas ad battle
Sarah VizardStrong engagement helped John Lewis see off strong competition from both Marks & Spencer’s and Sainsbury’s in the first week of the Christmas ad battle but Asda and Lidl had a disappointing start.
John Lewis shares the secrets behind its renowned customer experience
Sarah VizardJohn Lewis is revered for its high quality customer service. Andrew Murphy, retail director at John Lewis, claims it has a net promoter score of 71, the highest on the high street, and that 86% of customers say they feel valued when they shop there. He shares the secrets to the retailer’s success.
Bacardi details weather-powered programmatic plan to revive Martini’s ‘swagger’
Seb JosephBacardi-owned Martini is entering the programmatic space with a mix of weather and contextual data to try and win the first drink of the evening with friends occasion.