1. Sainsbury’s Christmas 2014
Despite the controversy surrounding it, the Sainsbury’s Christmas ad, inspired by the events of Christmas Day, 1914, came out on top with its tear-triggering WW1 storyline.
2. John Lewis Christmas 2014- #MontyThePenguin
The story of a little boy, Sam, and his best friend Monty the Penguin pulled on enough heartstrings to make it the second most viewed ad in November.
3. Marks & Spencer Christmas 2014 #FollowTheFairies
“Follow the Fairies” gained popularity as Marks & Spencer’s admitted it was behind the Twitter account @TheTwoFairies who had been travelling around the country offering gifts to random members of the public.
4. Mulberry #WinChristmas
This Mulberry ad taps into the competitive side of Christmas gift giving as a family attempts to “Win Christmas” with the best present on Christmas morning.
5. Tesco Christmas 2014 – Lights on
Put together by a team who worked on the 2012 Olympic ceremony, Tesco responded to a customer’s tweet by delivering a light show featuring nearly one million LED lights in the spirit of Christmas, resulting in the videos that stole both the fifth and seventh spots on the top 10 list.
6. Found It! Debenhams Christmas 2014
This multi-million pound campaign showcases the retailer’s gift offering as children stay overnight in a Debenhams store in search of the perfect present.
7. Tesco Christmas 2014 – The Wigan Light Show
The light show was put together as part of Tesco’s “Lights On” campaign.
8. “From London with Love” Starring Romeo Beckham
Romeo Beckham added click power to this theatrical Burberry spot which shows a young couple falling in love in London.
9. Waitrose Christmas 2014 The Gingerbread Stall
This story of a girl put in charge of making gingerbread biscuits at her school’s Christmas fair pushed the Waitrose message that because it’s employee owned, it cares more.
10. Boots Christmas 2014 #SpecialBecause
Boots UK asked customers to celebrate the loved ones in their lives through the story of a family surprising a nurse coming home late from work on Boxing Day, having saved their Christmas celebrations for her arrival.