40% of marketers don’t take all of their annual leave

Four in ten marketers didn’t take all of their annual leave last year due to concerns around short deadlines and growing workloads.

According to a study by recruitment consultancy Robert Walters in November, almost half (48%) of those who did not take their full holiday allowance chose not to because of pressure to complete a project, being too busy or having leave requests turned down by an employer.

One in ten respondents took 50% or less of their entitled holiday time, and some ended the year with too much leave to roll over.

Marketers are worse at taking their full allowance than many other professions. The data shows that 37% of people in legal or secretarial and office support roles don’t take all of their annual leave, dropping to 36% for people IT positions and 31% for those in procurement and supply chain.

However, the figures for marketers are comparable to those in sales roles, where 40% don’t take all of their annual leave, and are much lower than the 62% of employees in financial services who don’t take all of their allowed vacation time.

The statistic for marketers could be a concern to employers’ reputations as the industry is faced with talent shortages, according to the consultancy. The Robert Walters Job Index, a barometer of advertised job volumes, shows that the number of marketing vacancies has risen by 18% since November 2013.

Tim Gilbert, director of marketing recruitment at Robert Walters, says: “In addition to minimising the risks posed by burnout and low morale, encouraging staff to take all of their annual leave enhances your company’s reputation as an attractive place to work.

“With the race for talent picking up, it’s considerations like these that could make all the difference to recruiting top talent.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here