UK ad industry is working towards mobile, but do consumers share the same enthusiasm?
Kaltrina BylykbashiBritons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.
Month: December 2014
Innocent appoints group marketing boss in management shake-up
Alison MillingtonInnocent has drafted in Bacardi’s Tim Clarke as group marketing director and Coca-Cola Enterprise’s marketing boss Nick Canney as managing director of its UK business in a senior management shake-up designed to lead “ambitious brand and innovation plans” in 2015.
Heineken UK sees ‘serial innovation’ as key to turnaround
Alison MillingtonDespite declining sales, Heineken UK is committed to being a “serial” product innovator as it looks to grow the beer and cider category and maintain its premium pricing.
‘Proactive’ work needed to ensure gambling ads are responsible
Sarah VizardThe advertising watchdog says it will do more to “proactively” ensure gambling ads are responsible and are not contributing to excessive levels of gambling despite insisting that current roles provide the right level of protection for young and vulnerable people.
‘Fresh, cheap and Scandinavian’ – How Netto’s marketing director plans to take on Aldi and Lidl
Sarah VizardNetto has arrived back in the UK with a more slimmed down estate than the almost 200 stores it had when it pulled out in 2010. It has now opened five shops in the North of England, with plans to open 10 more in 2015 as part of a year-long trial between Sainsbury’s and Dansk Supermarked.
Does programmatic suffer from a perception problem?
Russell ParsonsThe answer to the question ‘does programmatic have a perception problem?’ is a resounding….’maybe’.
Skyscanner pins hopes on video and social to become number one in increasingly competitive market
Alison MillingtonSkyscanner is looking to online video and social as the way to build awareness and ultimately achieve its objective of becoming the leading brand in the category.
Instagram hits 300m users but size is not all for brands
Kaltrina BylykbashiInstagram announced that 300 million users are now a part of the platform, surpassing Twitter’s 284 million active users, however this could be reduced as they begin to delete spam accounts.
Abercrombie & Fitch brand requires ‘complete overhaul’
Sarah VizardAbercrombie & Fitch’s controversial CEO Michael Jeffries stood down this week, but it will require a wholesale overhaul of the brand and its marketing to turn its performance around.
EE to drop 2-for-1 cinema offer after 10 years
Russell ParsonsEE is to scrap its long-running 2-for-1 cinema offer because of a decline in take-up of the promotion.
The five stages of missing plan
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Illuminating the world of media buying data
Nicola SmithFaced with an abundance of media data, some brands are shifting focus from third-party to real-time first-party data while others are opting to amalgamate sources into a single view. Whatever option they choose, the data has to be reliable.
The Marketing Year: Annus mirabilis
Sarah VizardWhile for some brands 2014 was a year to forget, others showed what some marketing insight can do for sales and brand equity. From HMV and Beats to internet TV we take a look at some of the people that have had an annus mirabilis.
Secret marketer: It’s award season and a time to recognise and thank those who have impressed
David CoveneyThis is probably my favourite time of the year.
McDonald’s looks to pared-back UK menu to arrest global sales decline
Alison MillingtonMcDonald’s is looking to the menu innovations in its relatively successful UK market to help revive flagging sales globally.