UK ad industry is working towards mobile, but do consumers share the same enthusiasm?
Kaltrina BylykbashiBritons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.
Britons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.
Innocent has drafted in Bacardi’s Tim Clarke as group marketing director and Coca-Cola Enterprise’s marketing boss Nick Canney as managing director of its UK business in a senior management shake-up designed to lead “ambitious brand and innovation plans” in 2015.
Despite declining sales, Heineken UK is committed to being a “serial” product innovator as it looks to grow the beer and cider category and maintain its premium pricing.
The advertising watchdog says it will do more to “proactively” ensure gambling ads are responsible and are not contributing to excessive levels of gambling despite insisting that current roles provide the right level of protection for young and vulnerable people.
Netto has arrived back in the UK with a more slimmed down estate than the almost 200 stores it had when it pulled out in 2010. It has now opened five shops in the North of England, with plans to open 10 more in 2015 as part of a year-long trial between Sainsbury’s and Dansk Supermarked.
The answer to the question ‘does programmatic have a perception problem?’ is a resounding….’maybe’.
Skyscanner is looking to online video and social as the way to build awareness and ultimately achieve its objective of becoming the leading brand in the category.
Instagram announced that 300 million users are now a part of the platform, surpassing Twitter’s 284 million active users, however this could be reduced as they begin to delete spam accounts.
Abercrombie & Fitch’s controversial CEO Michael Jeffries stood down this week, but it will require a wholesale overhaul of the brand and its marketing to turn its performance around.
EE is to scrap its long-running 2-for-1 cinema offer because of a decline in take-up of the promotion.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Faced with an abundance of media data, some brands are shifting focus from third-party to real-time first-party data while others are opting to amalgamate sources into a single view. Whatever option they choose, the data has to be reliable.
While for some brands 2014 was a year to forget, others showed what some marketing insight can do for sales and brand equity. From HMV and Beats to internet TV we take a look at some of the people that have had an annus mirabilis.
This is probably my favourite time of the year.
McDonald’s is looking to the menu innovations in its relatively successful UK market to help revive flagging sales globally.