Innocent target health-conscious during season of indulgence
Alison MillingtonInnocent is looking to stand out during the season of holiday indulgence with a campaign for its new functional smoothie range targeting long days and late nights.
Month: December 2014
Tesco appoints new marketing boss in latest management shake-up
Sarah VizardTesco has appointed Robin Terrell, previously its multichannel director, as its new marketing boss, marking the second time in six months the supermarket has put someone without a traditional background in marketing in charge of the discipline.
Brands that put social ‘at the heart’ of campaigns winning Christmas ad battle
Sarah VizardJohn Lewis and Marks & Spencer’s have retained their positions as the top two retailers in the Christmas ad battle with their integrated campaigns that put social ‘at the heart’ beating out rivals, according to a new report.
How brands are marking World Aids Day
Sarah VizardGlobal brands including Apple, Coca-Cola and Starbucks are lending their support to World Aids Day by helping raise funds for charity (RED) as it looks to achieve its goal of an AIDS-free generation.
Ronaldo named world’s most marketable footballer
Alison MillingtonLionel Messi and Cristiano Ronaldo are undeniably the greatest footballers of our time, a notion that may be reflected in today’s FIFA Ballon d’Or nominee announcement. However, it’s Ronaldo, the current holder of the FIFA title, who has also been named the most marketable football player in the world.
Online brands slash gender specific advertising
Kaltrina BylykbashiThere has been a 46 per cent drop in the proportion of online stores using gender to categorise toys, according to the campaign group Let Toys Be Toys. This is a marked fall from its initial survey findings two years ago.
‘The Co-op customer report demonstrates the resilience of the brand’
Sarah VizardThe Co-operative Group says it plans to use the results of its ‘Have Your Say’ campaign, where it asked customers to share their views on the Group, to help rebuild the brand following a turbulent couple of years which saw its reputation hit by scandal at the banking group and the resignation of former CEO Euan Sutherland.