In September, the World Federation of Advertisers published a report that found that brands were moving programmatic advertising spend away from agency trading desks over transparency concerns.
Dixons Carphone has reported “barnstorming” sales in its first full results since the merger between Carphone Warehouse and Dixons Retail as a focus on improving customer service, increasing marketing spend and the demise of rival Phones4u helped boost its performance.
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BT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
Lidl has launched several initiatives to convince people of the quality of its produce, including a pop-up restaurant in London, but advertising and marketing director Arnd Pickhardt says there is still more work to be done to “open people’s eyes” and convince them that good quality doesn’t have to be expensive.
Severn Trent is not a name that would spring to mind when thinking about trail blazing brands but the water supplier has just appointed a senior marketer with responsibilities that reflect two of the biggest trends in marketing.
More than a month since most of the supermarket launched their Christmas ads, the campaigns don’t seem to be having a great deal of impact on their sales, with Aldi and Lidl winning the Christmas race so far.
Save the Children’s Christmas Jumper Day campaign has succeeded in its mission to raise awareness of and money for the charity, according to a study that analyses social media reactions to the charity initiative.
McDonald’s decision to bring back the McRib stems from demand among fans on social media, a move in line with its engagement focus. However, those hoping the UK-born pork sandwich will become a permanent menu fixture will be disappointed, as the restaurant does not plan to keep the product on a long-term basis as it looks to remain true to its company-wide focus on core menu items.
Facebook’s decision to stop using Microsoft’s Bing search engine moves it a step closer to providing a rich internal search service that it hopes will provide better targeting for brands.
Cycling’s popularity in the UK has reach record heights on the back end of the London 2012 Olympics and recent success for British cyclists, but interest in televised and live events for the sport hasn’t necessarily matched these levels. British Cycling is looking to change this by creating social buzz around its major live and broadcast events in an effort to drive ticket sales and awareness.
Volvo is overhauling its marketing strategy to move away from motor shows and towards digital as it looks to challenge traditional car marketing, which Volvo’s marketing boss dubs “conservative” and lacking “evolution”.
Channel 4 is set to ambush one of ITV’s biggest nights of the year, The X Factor final, by launching an ad that features a Latvian singer with a prosthetic leg that it says presents an alternative view to the mainstream pop star ideal.
Are we about to see the launch of ‘Comparethemarket Wednesdays’? The price comparison site has confirmed it is in discussions with cinema operator body the Cinema Exhibitors’ Association to take up the baton from EE, which announced yesterday (11 December) that it is to end its ten-year 2-for-1 weekly promotion after concluding that the cost of re-signing outweighed any loyalty benefit. Particularly as take-up was on the wane.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.