The Marketing Week
Alison MillingtonWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Month: January 2015
Super Bowl 2015: As it happened for brands
Marketing WeekMarketing Week’s Features Editor Michael Barnett brings you live updates from the world’s biggest ad-extravaganza, the Super Bowl. Opinion and commentary on the night’s biggest campaigns, social stunts and controversies.
Puma looks to tap children’s demographic with Warner Bros tie-up
Alison MillingtonPuma is looking to extend its appeal to children as it partners with Warner Bros Consumer Products (WBCP) on co-branded Tom and Jerry and Superman product lines, the first partnership of its kind for the brand.
New Look becomes the new headline sponsor for Wireless Festival
Thomas HobbsNew Look has announced it will become the new headline sponsor for this summer’s Wireless Festival as the high street fashion retailer boasts that the link-up will ‘engage with customers in a completely different way.’
Diageo may be eyeing Premier League for first major football sponsorship
Alison MillingtonDiageo may be looking to sponsor the Premier League according to reports released today, a new move for the drinks maker which has yet to tap a major football sponsorship deal in the UK.
‘Good news for government’ as consumer index hits five-month high
Thomas HobbsThe morale of the British consumer hit a five-month high in January in what will be a ‘boost to the government,’ according to the latest UK consumer index figures from GfK.
Post Office pushes role as financial services ‘challenger’ with TV campaign
Alison MillingtonThe Post Office is promoting the launch of its new sub brand, Post Office Money, with a new campaign that looks to push its position as a ‘strong challenger’ in financial services.
LEAD 2015: the key marketing takeaways
Thomas HobbsWith the annual event from the Advertising Association throwing out a lively mix of politicians, marketers and retailers to debate the role of advertising, here is what you need to know.
Easterbrook hire highlights importance of marketing to McDonald’s turnaround strategy
Alison MillingtonThe man behind many of McDonald’s recent strategic marketing changes, Steve Easterbrook, will take the spot of CEO in March as Don Thompson, who has taken the heat for many of the restaurant’s financial failures, steps down.
Your staff can be your biggest brand advocates, so look after them
Russell ParsonsWhat would your reaction be if I was to tell you that more than three quarters of your colleagues were going to up and leave your brand within three years?
Argos to open stores in Sainsbury’s in convenience push
Kaltrina BylykbashiArgos is set to open new digital stores within existing Sainsbury’s supermarkets as it steps up its convenience push and looks to reach new customers.
Morrisons chairman says big four’s ads aren’t properly talking to customers
Thomas HobbsMorrisons’ chairman Andrew Higginson says the obsession with ‘manufacturing deals’ is making the ads of the big-four supermarkets ‘only talk to one another rather than directly to consumers.’
McDonald’s appoints UK-born Easterbrook as CEO as Thompson departs
Alison MillingtonMcDonald’s has appointed chief brand officer Steve Easterbook as CEO in a move to regain sales after the announcement that current CEO and president Don Thompson is retiring from the company.
Facebook to push measurement tools to reassure marketers of its value
Kaltrina BylykbashiFacebook will push investment into improving its measurement tools to reassure marketers of its value in 2015 after the company’s fourth quarter results showed a sharp increase in ad revenue.
Diageo sees UK sales growth after premium brand push
Alison MillingtonDiageo is seeing growth in the UK largely driven by its luxury brands division, Reserve, as it looks to push its premium products and grow revenue from the category by reaching new consumers.