Bacardi searching for global rum director as Ivanov promoted to CMO

Bacardi is on the hunt for a global category director of rums after the promotion of Dmitry “Dima” Ivanov to the role of chief marketing officer and president of Bacardi global brands.

Ivanov, who recently served as senior global category director of rums, will be responsible for the global marketing of the company’s spirit portfolio. He will focus on brand equity, positioning, advertising, packaging and strategic direction on innovation, according to the company. He will also be a member of the Bacardi global leadership team.

Ivanov has been responsible for the marketing and positioning of Bacardi’s rum brands since November 2012, overseeing the launch of the “Untameable” brand refresh last year as well the exploration of Vine, mobile and media tie-ups over the past 12 months.

Having started his career with Bacardi in 2005, he previously held positions as marketing director for Bacardi-Martini and managing director for Bacardi Russia, seeing the company’s namesake rum brand become the fastest-growing in the country, according to the company.

He was previously marketing director for Red Bull Russia and has held roles at Pepsi Bottling Group and Procter & Gamble.

Current CMO Andy Gibson is set to leave his post at the end of March after joining Bacardi from Diageo in early 2013.

The company did not have information on where Gibson is headed, and says it has not yet found a replacement for Ivanov.

Bacardi told Marketing Week: “The company will conduct an internal and external search for a new global category director of rums.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here