Labour promises restrictions on unhealthy foods marketed to children

Labour will today (15 January) announce a new food policy that proposes restrictions to levels of fat, salt and sugar in food marketed to children as it looks at the possibility of a watershed on the advertising of unhealthy products.

Junk food

The party’s new approach to public health includes a pledge to take tougher action to protect children from the “commercial pressures and harm” caused by products such as sugar and alcohol.

If elected, Labour will work with the Food Standards Agency (FSA) to set maximum limits on the levels of fat, salt and sugar in food that is marketed directly to children, such as through the use of cartoons. The products affected will include crisps, cereal and soft drinks.

The party will also look to improve food labelling by working with the EU to introduce a traffic-light scheme on packaged food. It will take action against high-strength, low-cost alcohol, which it believes fuels binge drinking.

The policy, which will be announced by Labour’s shadow health secretary Andy Burnham later today in a speech at Demos, is part of an effort to ensure the long-term affordability and sustainability of the NHS.

The party claims that unless action is taken to halt the rise in obesity and diabetes, the cost of diabetes to the NHS will hit £17bn each year by 2035, up from £10bn.

In his speech, Burnham will say: “In a century of rising demand, helping people take more responsibility for their own health will be essential if we are to ensure the NHS remains affordable and sustainable for the future.

“As part of this, children will need better protection from the pressures of modern living and the harm caused by alcohol, sugar and smoke and Labour will not flinch from taking the action needed to provide it.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here