Month: January 2015

Stage gate review marketoonist

Stage gate review

Samuel Joy

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.  

Customer experience is a 5-year challenge

Kaltrina Bylykbashi

Marketers see customer experience as a primary focus according to a digital trends report. Although it’s been a talking point for some time, marketers predict the integration of mobile, data and content for heightened experience will be an aim for the next 5 years.

A buyer’s guide to marketing technology

Mindi Chahal

The wide assortment of marketing technologies available can create confusion in a fast-moving world, and buying the wrong one is a costly mistake, so keeping outcomes and objectives in mind is the first step towards making sense of the options.

Q&A: Indeed, Paul D’Arcy

Jonathan Bacon

To coincide with the launch of job site Indeed’s new TV ad, Marketing Week caught up with senior vice-president of marketing Paul D’Arcy to hear how the brands is growing awareness and developing its user experience.

Midem featured

Marketing Week partners the Midem Marketing Competition 2015

Ruth Mortimer

Marketing Week has partnered with international music event Midem to judge the prestigious Midem Marketing Competition. The awards scheme celebrates creative excellence in global music marketing, with the final gold, silver and bronze winners being revealed this June at the Midem event in Cannes on 7 June 2015. Marketing Week will select the 10 most […]