Facebook’s ‘conversion lift’ service is an effort to allow advertisers to measure the business driven by ads on the social network as it continues to grow its digital ad services.
There have been signs of late that the marketing industry is ready to reappraise direct mail, following a handful of key endorsements from the likes of Next and The Economist. This is after years of running in the direction of all things digital and away from a channel that has been dismissed as ‘junk’ on letterboxes nationwide.
Marketing has often been seen by those outside the profession as an unnecessary cost, something marketing leaders have tried to address in an effort to be seen as a key component of business strategy. However, a major new study from Marketo and the Economist Intelligence Unit suggests that while there are still issues, a shift is occurring in the way marketing is approached and a path has been laid out to ensure marketing becomes a revenue generator.
Procter & Gamble (P&G) has pledged to continue its drive to improve marketing efficiencies after warning today that total sales would fall up to 5% over the current financial year ending June 30.
Marketing Week is to be the media partner of this year’s Mumstock, an event hosted by Mumsnet.
Asda’s in-store 3D printing service is taking shape after the branding and packaging was unveiled for the ASDA 3DME service, which allows customers to print miniature figurines of themselves.
Britvic is looking to bring in new consumers across its categories by making a play in adult drinks as it looks to “matter to more people” and become a leader in all demographics.
Easyjet has credited its first ever TV campaign directed at business travellers after selling a “record number of seats” over the fourth quarter of 2014 and subsequently cutting loss forecasts for the first half of the year.
Twitter has announced that with the lead up to the general election it will allow political parties to target specific postcodes for local campaigning.
Long seen as the destination of choice for giant multipacks of toilet roll and afternoon Cadbury’ Freddo binges, the rise of Poundland is now impossible to ignore. However, its cut price marketing strategy is likely to evolve to focus on brand building as much as price.
Oreo has long been known as a biscuit you can play with due to its “Twist, Lick, Dunk” ritual, a playfulness it now wants to reflect in its marketing communications as it pushes its largest UK investment to date into a bid to bring new customers to the brand and grow the category.
Wearable connected devices will not only transform lives by providing people with insightful personal data encouraging a change in behaviour with regard to fitness and wellbeing, they will also have a significant effect on how brands communicate, says Kaizo’s Rachael Rees.
The way journalists view and use social media is changing and if PRs do not adapt to this change they will be left behind, or worse, replaced by the medium itself, warns Cision UK’s Priyanka Dayal.
This year will see brands offering consumers a choice in the types of content they consume, says Hotwire’s Alex MacLaverty, and knowing and responding to audiences will be the key theme that will underpin every trend in 2015.