The first signs of a crisis are likely to come from social media. It is therefore crucial for crisis teams to be well rehearsed and prepared to deal with a real-life situation by practising regularly and, vitally, ensuring they can always access their social media accounts, says Polpeo’s Kate Hartley.
Pinterest has announced that it has improved its ‘guided search’ to allow men and women to access gender-based pages, as the social platform looks to increase its appeal to men and its attractiveness to advertisers.
Rapid developments in the digital world have compelled multiple industries to adapt their way of working. Founder of The Soundcheck Group Daniel Hinchliffe says it is imperative that brands develop a good balance between new practices and tried and tested methods of working.
Kleenex, the UK’s biggest tissue brand, says it hopes the multimillion pound ‘Kleenex Kiss’ campaign, which encourages consumers to kiss a Kleenex tissue and then hand it over as a gift to a loved one, will go viral.
McDonalds has reported disappointing fourth quarter results, but CEO Don Thompson believes that its customisation-focused ‘Create Your Taste’ marketing strategy, which is a part of a wider customer experience initiative he calls ‘Experience of the Future’, will help it overcome recent sales declines.
In the run up to Christmas, Amazon took one in every four pounds spent on entertainment goods, such as games and DVDs, for the first time in its history as the supermarkets struggled to make a significant impact.
The high street retailer, which currently has a solid but unspectacular brand index rating of 14.3, has received “several serious approaches”, according to Sir Philip Green, who is now “exploring whether any of these can be brought to a conclusion.”
KFC is the latest brand to implement click-and-collect mobile payment technology as it signs up with London-based Judo Payments, which allows customers to pay for orders on their device before collecting in store, in an effort to increase the satisfaction of its “loyal customers” by reducing the average time to pay.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
http://bcove.me/i2aanmic Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Premier Foods, the maker of iconic British brands such as Bisto gravy and Mr Kipling, will double consumer marketing spend in the first quarter of the year after sales slipped 4.6% in the fourth quarter of 2014
Three, owned by Hutchison Whampoa is in exclusive negotiations to purchase O2 from Telefonica, which raises questions about which brand will remain after the deal is inevitably completed. O2 is the stronger brand, but Three is likely to takeover.
The average pay gap between male and female marketers has lessened over the past 12 months, according to Marketing Week’s annual Salary Survey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Stella Artois has teamed up with Jason Bourne himself for the ‘Buy A Lady A Drink’ campaign in a bid to drive awareness of the global water crisis