Coca-Cola is upping its investment in Diet Coke with a new campaign aimed at inspiring women, not in a move to target new consumers but in an effort to persuade its “loyal following” that sales data suggests might be lapsed drinkers to return to the fold.
Hot on the heels of Coca-Cola Life, fierce rival PepsiCo looks to be preparing to launch stevia-based soft drink Pepsi True into the UK market.
Why is it that customer loyalty doesn’t pay in the finance sector? It might make business sense to attract new customers with great deals but the sector needs to realise it’s not good for brand building.
British Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partner with commercial teams as well as focus on the consumer.
Attempting to sum up his love of post punk band The Fall, legendary broadcaster the late John Peel said of the group, “They’re always different but always the same”.
Young marketers, like any young professionals, will inevitably be caught between wanting to make an impact and doing assigned tasks in a dependable manner. So what are the best ways to get noticed for the right reasons?
The advertising industry’s trade bodies have confirmed that they will produce a set of standards to tackle online ad fraud by July 2015, which is said to be costing brands billions.
Evidence suggests marketing departments are not just staffed by trained marketers, with data analysts, IT programmers and business strategists becoming essential components of the team and brands actively seeking candidates with varied skill-sets.
Marketing Week recently reported that organisations are turning to ‘generalist’ marketers who can work across all channels and have a rounded set of skills, rather than choosing specialists. So what does this mean for marketers’ training needs?
The tobacco industry looks to have lost its fight against the introduction of plain packaging after the government announced it will press ahead with legislation to ban branded cigarette packaging from 2016.
Marketing-led service initiatives by the Big Six energy companies have a long way to go according to new research from consumer watchdog Which? that suggests the companies are still failing customers in terms of service and value for money.
In a “world first”, Cancer Research UK has announced a new four-store trial to take contactless donations through shop windows.
Steve Jobs is the prime example of a superstar visionary who brought success to his company, but being brilliant is not always the answer to great leadership, as gaining the trust of staff is often more important.
BT has been strategically bold with some degree of success in recent years, be it the launch of BT Sport two years ago, its recent talks surrounding an acquisition of EE or its sponsorship assets. Now, its marketing director says it will continue taking risks.
Ever got to the end of the day feeling that you didn’t actually achieve much? Now imagine getting to the end of 2015 and feeling the same way about the whole year. A new year’s resolution to find your dream job is a hard one to keep, and relies on more than just your desires. […]