5 things marketers need to look out for at Mobile World Congress
Kaltrina BylykbashiWith Mobile World Congress beginning next week, here are 5 key things to look out for during the event.
Month: February 2015
New app allows brands to assign their fans to deal with complaints
Thomas HobbsConversocial claims that its CROWDS technology will allow businesses to cut down millions on customer service by deploying shoppers to deal with complaints on behalf of their favourite brands.
5 things you need to know this week
Thomas HobbsCatch up on the biggest news in the marketing industry over the last seven days.
Consumer confidence levels now 36 points higher than five years ago
Thomas HobbsIn February, the high morale of the British consumer maintained January’s five-month high, according to the latest UK consumer index figures from GfK.
EE marketing boss on its strategy for TV success
Kaltrina BylykbashiEE’s marketing director Spencer McHugh, says that EE TV will win the competitive digital TV market because it adapts to customer viewing habits, which are increasingly leaning towards mobile.
Creating a viral hit is about understanding which emotions will best fit your campaign
Nathalie NahaïHaving a viral hit with a marketing campaign isn’t always easy but let the science guide you to increase your chance of success.
TfL unveils Santander Cycles as London bids farewell to ‘Boris Bikes’
Thomas HobbsTransport for London (TfL) and Santander have today announced a £43.75m seven-year partnership to refresh London’s Cycle Hire scheme, with Santander Cycles set to grace the capital’s streets from April onwards.
Unilever launches new ideas hub as part of overall goal to find the next Facebook
Thomas HobbsUnilever says today’s launch of IDEAS, a new crowdsourcing platform to help its brands directly invest in start ups through its Foundry initiative, will help it move even closer to finding and investing in the next Facebook.
Elvis and Marilyn Monroe star in digital-led Coke ads celebrating 100 years of its contour bottle
Mindi ChahalDigital is the “backbone” of marketing plans for the global launch of activity surrounding the anniversary of Coca-Cola’s contour bottle to ensure campaigns are locally relevant and shareable.
Google to bring search ads to Google Play store
Kaltrina BylykbashiGoogle is to bring paid search to Google Play store, which will allow marketers to pay for their apps to be featured in top spots for key search terms.
Luxury ready meal brand Charlie Bigham’s makes TV debut
Thomas HobbsLuxury ready meal brand Charlie Bigham’s will launch its first television ad next week (Monday 2 March) as it aims to solidify its position within the premium food aisle at UK supermarkets.
How to make global marketing locally relevant
Mindi ChahalGlobal marketing is a balancing act between consistency and appealing to diverse markets. We look at the right agency model to ensure local contexts and cultural sensitivities are taken into account by the creative.
Teenagers of the 90s
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Britvic CMO on optimum international agency structures
Samuel JoyQ: What approach should brands be taking in international markets and how should you organise agency relationships accordingly? In my experience, consistency is best achieved when a global brand team works with a lead strategic agency to ensure the brand purpose and communications strategy, along with brand guidelines, are clearly understood by the local […]
Asda the only big four supermarket to grow its brand value in 2014
Thomas HobbsThree of the UK’s big four supermarkets have suffered a significant drop in brand value, according to the latest Brand Finance Retail 50 report. With Tesco, Sainsbury’s and Morrisons all suffering brand damage for the year ending 1 January 2015.